Brand identity is more then just a logo and some business cards, it’s a reflection of you and your business values. When thinking about brand identity go through the following questions and this should help you define your identity
For this, you need to decide the tone of voice for your company, it’s personality as such. Is it going to be serious, humorous, creative, personable, whimsical etc, it’s totally up to you.
It’s important to create a consistent tone of voice across all your media, including stationary, signage, advertising & online marketing. This really provides your customers with a strong solid brand. A solid brand provides trust and honesty for your customers, giving them the same consistent message and a sense of what you are about.
This is where you look at your product or service and decipher what it is you actually do. Deciding where you fit in the marketplace. It is important to look at your competitors and see what they are doing. Evaluate what works and what doesn’t work and choose the best option for you. Ensure your brand reflects effectively what you do, your customers won’t take time to figure it out, you need to make it obvious for them with a strong visual or a punchy tagline. Remember always develop your brand identity with your customer in mind.
It is important to take a little time out and really think about who you are targeting, who is your target market. Taking time to do this will help you in the long run. Developing persona types will give you an indication of your target audience’s demographic. There is no point putting a lot of work into developing your brand identity if it is not going to appeal to your target audience.
If you would like a consultation or for Panda Creative to develop a brand identity for you. Email us here today and we will be happy to get you started.
Hope you enjoyed this post.