Redmonds Campaign

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Redmonds wanted a campaign that would catch the attention of their target market but stand apart from normal property advertising.

So while cats are not the intended market audience, they are fashionable among house owners, particularly on popular social media platforms.

The intention here was to have the reader take notice of the visual and draw their attention to the call to action – to let people know what Redmonds do. A popular visual with a strong message.

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